Public Relations Specialist

PRIMARY DUTIES AND RESPONSIBILITIES

• Media Relations, Build and maintain strong relationships with media outlets, journalists, and influencers to ensure positive and consistent media coverage for the company.


• Press Releases and Communication, Write and distribute press releases, media kits, and other communication materials that align with the company’s messaging and goals. Ensure that these materials effectively communicate key messages to target audiences.


• Crisis Management, Lead crisis communication efforts by developing and executing strategies to manage public perception during difficult or sensitive situations. Act as the primary point of contact for media inquiries during crises.


• Media Inquiries and Interviews, Manage media inquiries, prepare spokespeople for interviews, and ensure that messaging is aligned with company goals and public relations strategy.


• Brand Image Management, Monitor public perception of the company or clients, identifying areas of improvement and proactively managing reputation through communication strategies and media outreach.


• Event Coordination and Public Appearances, Coordinate public appearances, press conferences, and other media-related events to enhance brand visibility and reputation.


• Networking and Relationship Building, Develop and maintain strong networks with key media contacts, industry influencers, and public figures to support ongoing public relations efforts.


• PR Strategy Development, Work closely with senior management to develop and execute comprehensive PR strategies that align with overall business objectives and enhance brand reputation.


• Performance Monitoring and Reporting, Track media coverage and PR campaign effectiveness, providing reports on key performance indicators (KPIs), such as brand sentiment, media reach, and audience engagement.

TIME RECORDING:

• Accurately record client billable time and value of service when working on client projects, handle pricing, invoicing and collection of outstanding fees for the portfolio of clients.


• Monitor own productivity and client billing and review productivity and performance against targets. to ensure that individual financial targets and client communication KPIs are met.


• Follow a disciplined approach to submitting timesheets for client work and meet the financial individual and team targets.

OTHER DUTIES

• Undertake the role of director, trustee, nominee, manager, partner, secretary, authorized signatory or any related position in internal entities or client entities of Amicorp Group, where necessary and required by the Management.


• Undertake such other duties, related to the position, as may from time to time be agreed with Management.

Qualifications, Skills, and Experience

• Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.


• 8+ years of experience in public relations, with a proven track record in media relations, press management, and crisis communication.


• Experience in managing media campaigns and handling high-profile clients or projects.


• Familiarity with digital media strategies and social media as part of PR efforts is a plus.


• Media Relations Expertise, Strong experience in building and maintaining media relationships and managing press outreach.


• Crisis Management, Proven ability to develop and execute crisis communication strategies that effectively manage public perception in difficult situations.


• Communication and Writing Skills, Excellent verbal and written communication skills, with a demonstrated ability to craft clear and compelling press releases, statements, and reports.


• Creativity and up to date on current trends, ensuring the company remains fluid with the current narrative.


• Networking and Relationship Building, Ability to cultivate strong relationships with media contacts, influencers, and industry professionals to support PR initiatives.


• Problem-Solving and Adaptability, Strong problem-solving skills, particularly in high-pressure situations that require quick thinking and effective decision-making.


• Exceptional client facing skills. Well-developed spoken and written communication skills and the ability to tailor style to relevant audiences and successfully liaise with people at different levels. Excellent English language fluency; additional languages preferred.


• Strong analytical and problem-solving skills, solution driven, highly organized and detail-oriented with good decision making and time management skills. Independent, hands-on and takes accountability to deliver solutions and results.


• Ability to adapt and work in a smaller, dynamic local team environment with tight deadlines; along with being part of a bigger matrix organization. Proven team player skills, with ambition to excel in the role and grow into fund organization and structuring.

For queries, please contact: Jobs@amicorp.com