Marketing Manager

Primary Duties and Responsibilities

Strategic Marketing & Planning

• Develop, implement, and oversee comprehensive marketing strategies that align with the company’s goals and target audience.


• Conduct market research to identify industry trends, competitor activities, and customer preferences to inform marketing strategies.


• Define and manage annual marketing budgets, ensuring cost-effective allocation of resources to maximize ROI.


• Collaborate with the senior management team to align marketing initiatives with business objectives.


• Design, develop, and implement marketing strategies and plans that meet the goals of both the business and the client, ensuring alignment with the client’s vision and market demands.

Campaign Management

• Plan, execute, and optimize multi-channel marketing campaigns (digital, social media, email, print, events) to drive brand awareness and lead generation.


• Oversee content creation, copywriting, and design for marketing materials, including brochures, email newsletters, blogs, and social media posts.


• Utilize SEO, SEM, and PPC strategies to improve online visibility and drive traffic to the company’s website.


• Analyze and report on the performance of marketing campaigns, using KPIs and metrics to measure success and optimize future efforts.


• Lead the execution of marketing campaigns from concept through to delivery, including overseeing project timelines, resource allocation, and budget management to ensure campaigns are delivered on schedule and within budget.


• Oversee all aspects of campaign delivery, coordinating across internal teams to ensure collaboration, timely execution, and meeting of deliverables.


• Proactively address challenges and roadblocks in project execution, adjusting plans as necessary to meet client expectations and campaign objectives.

Digital Marketing & Social Media

• Lead the development and execution of digital marketing strategies, including website management, email marketing, and social media advertising.


• Develop and implement a social media strategy to increase brand presence on platforms such as LinkedIn, Facebook, Instagram, and Twitter.


• Collaborate with content creators to produce high-quality and engaging content for social media, blogs, and other digital channels.


• Stay up-to-date with emerging digital marketing trends and technologies to ensure the company remains competitive in the digital space.

Brand Management & Communication

• Ensure consistency in brand messaging, tone, and visual identity across all marketing channels.


• Develop and maintain brand guidelines, ensuring that all marketing collateral aligns with the company’s values and vision.


• Manage public relations efforts, including press releases, media outreach, and partnerships with influencers or brand ambassadors.


• Coordinate with internal teams and external agencies to produce creative and impactful marketing materials.

Lead Generation & Customer Engagement

• Design and implement lead generation strategies to drive qualified leads for the sales team.


• Work closely with the sales team to ensure alignment on lead nurturing and conversion strategies.


• Leverage CRM tools to track customer journeys, analyze behavior, and optimize marketing efforts for better engagement.


• Develop and implement customer loyalty programs to retain existing customers and increase lifetime value.

Data Analysis & Reporting

• Analyze marketing performance data to gain insights into customer behavior and campaign effectiveness.


• Create monthly, quarterly, and annual reports to evaluate marketing performance, ROI, and areas for improvement.


• Utilize analytics tools (e.g., Google Analytics, HubSpot, etc.) to gather insights and inform data-driven decisions.


• Recommend adjustments to marketing strategies based on performance data to achieve business goals.


• Gather and analyze campaign performance data, preparing detailed reports for clients to demonstrate success, identify areas of improvement, and adjust strategies as needed.


• Conduct market research to identify trends, opportunities, and client needs. Use insights to inform campaign strategies and ensure relevance and competitiveness.

Team Leadership & Development

• Manage and mentor a team of marketing specialists, content creators, and digital marketers to ensure high-quality output.


• Provide guidance, training, and performance feedback to team members to promote professional growth.


• Foster a collaborative and innovative work environment, encouraging team members to experiment with new ideas and techniques.


• Lead cross-functional teams on marketing initiatives and coordinate with other departments such as sales, product, and customer service.


• Work closely with creative, digital, and analytics teams to execute and optimize campaigns, ensuring all elements of the project are cohesive and aligned with the marketing strategy.

Candidate Profile

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field. A Master’s degree is a plus.


• 13-14 years of experience in marketing, with at least 2 years in a managerial role.


• Proven track record of successfully developing and executing marketing campaigns that drive growth and engagement.


• Proven track record of delivering successful marketing campaigns.


• Strong experience in digital marketing (SEO, SEM, PPC, social media) and content strategy.


• Proficiency with marketing automation tools, CRM systems (e.g., Salesforce, HubSpot), and analytics platforms (Google Analytics).


• Ability to develop and execute strategic marketing plans that align with business objectives.


• Strong leadership skills with the ability to inspire and manage a diverse team.


• Data-driven mindset with the ability to interpret analytics, derive insights, and make data-informed decisions.


• Expertise in project management, including planning, scheduling, coordination, and managing multiple projects simultaneously.


• Innovative and creative thinker with a passion for developing impactful campaigns and storytelling.


• Exceptional written and verbal communication skills for presenting strategies, crafting content, and collaborating with stakeholders.


• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.


• Resourceful and solution-oriented, with the ability to overcome challenges and adapt strategies as needed.


• Ability to think critically and solve complex problems, particularly when unexpected challenges arise in campaigns or client needs evolve.


• Comfort with a dynamic and fast-paced environment, with a willingness to stay updated on industry trends.