Senior Content Writer

Main Responsibilities

• Develop high-quality, engaging, and original content for a variety of channels, including blogs, articles, website copy, email newsletters, social media posts, whitepapers, case studies, and more.


• Write SEO-optimized content to enhance organic search rankings and increase site traffic.


• Collaborate with the marketing team to brainstorm content ideas that align with brand strategy, product launches, and campaign objectives.


• Adapt writing style and tone to match the voice and personality of the different clients, ensuring consistency across all content.


• Contribute to the development and execution of the content strategy, ensuring alignment with business objectives and marketing campaigns.


• Conduct audience research to understand target demographics, preferences, and behavior, adapting content to meet their needs.


• Identify opportunities for content improvement and innovation based on industry trends and competitor analysis.


• Develop content calendars and manage the workflow to ensure content is delivered on time and aligned with marketing initiatives.


• Edit and proofread content created by other team members to ensure high standards of quality, accuracy, and brand alignment.


• Ensure that all content adheres to the company’s style guide, is grammatically correct, and is free from errors.


• Work closely with the content manager to establish and enforce quality standards for all written materials.


• Collaborate with the SEO team to incorporate keywords, meta descriptions, and other SEO best practices into written content.


• Continuously improve content based on SEO performance metrics and user engagement data.


• Use SEO tools and analytics to monitor the performance of content and make data-driven adjustments to improve rankings and engagement.


• Conduct in-depth research to ensure content is accurate, informative, and adds value to the audience.


• Stay updated on industry trends, competitor content, and audience behavior to create relevant and timely content.


• Gather insights from analytics, customer feedback, and social media to understand what types of content resonate with the audience.


• Work with cross-functional teams, including product marketing, social media, design, and sales, to ensure content aligns with broader company goals.


• Participate in content brainstorming sessions, contributing ideas for upcoming campaigns, and providing constructive feedback.

Qualifications, skills, and experience

• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.


• 10+ years of experience in content writing, copywriting, or content marketing, preferably within B2B and B2C setting working with clients who are multi-national from different industries


• Proven experience producing a wide range of content types, including long-form articles, blogs, case studies, and email marketing.


• Strong portfolio demonstrating high-quality writing, creativity, and versatility in tone and style.


• Familiarity with content management systems (CMS) such as WordPress, HubSpot, or Contentful.


• Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) to collaborate effectively with design teams.


• Experience with email marketing tools like Mailchimp, HubSpot, or Salesforce Marketing Cloud.


• Knowledge of social media best practices and experience in creating content for social platforms.


• Strong command of the English language, with impeccable grammar, spelling, and punctuation.


• Ability to develop content that aligns with broader marketing objectives and supports strategic goals.


• Excellent proofreading and editing skills, with a meticulous eye for detail and accuracy.


• Knowledge of SEO principles and the ability to interpret analytics to inform content decisions.


• Ability to create fresh, engaging, and original content ideas that capture the target audience’s attention.


• Strong organizational and time-management skills, with the ability to manage multiple projects and meet deadlines.


• Strong interpersonal skills and the ability to work well within a team environment, contributing to a positive team culture.


• Ability to adjust tone, voice, and style to match various channels and audience segments.


• Takes initiative, positive and proactive, dedicated, focused and target driven.


• Excellent client facing skills. Well-developed spoken and written communication skills and the ability to tailor style to relevant audiences and successfully liaise with people at different levels.


• Strong analytical and problem-solving skills, solution driven, highly organized and detail-orientated with good decision making and time management skills. Independent, hands-on and takes accountability to deliver solutions and results.


• Ability to adapt and work under pressure in a smaller, dynamic local team environment; along with being part of a bigger matrix organization. Proven leadership and team player skills, with ambition to excel in the role.


• Excellent English language fluency: additional languages preferred.


• Willing to travel within the country and outside the country when required.